Islamabad – Two of Pakistan’s most influential music powerhouses, Spotify and Coke Studio Pakistan, have come together to celebrate local music, talent, and culture for the second season in a row. Coke Studio Pakistan kicks off its 15th season on April 14 with a star-studded lineup, and Spotify offers fans an immersive audio journey through the show with newly released and curated playlists from Coke Studio. , this collaboration’s signature feature on Spotify.
Spotify is excited to continue working with us as the official music streaming partner for the 15th season of Coke Studio Pakistan,” he said. which is diverse and inclusive.
As the official streaming partner of Coke Studio Season 14, Spotify has set new benchmarks for the Pakistani music industry and achieved impressive results in the process. Through 2022, the successful partnership generated 430 million streams across all 13 channels in its 14th season. The show combined for 15 million streams for seasons 12 and 13, showing the strong synergy of this partnership.
The importance of Spotify’s role in this partnership is evident in the incredible success of Pasoori, which has received more than 330 million streams to date and counting. This playlist is not only the first Pakistani song on Spotify, but has also increased its global appeal, reaching over 3 million users worldwide. The five most popular countries for Pasoori are India, USA, UK, Pakistan and Canada.
We are excited to continue our successful partnership with Spotify for Coke Studio 15. This collaboration transcends borders and uses the universal language of music to connect Pakistani artists and stories with global audiences on Spotify. Together, we aim to deepen our appreciation for Pakistan’s culture and vibrant music scene.
Listen to Coke Studio Season 15 here.
