Shah Rukh Khan, Bollywood’s King who has ruled the silver screen for decades, is India’s largest brand magnet, with ten brands already signed in the new year.
Shah Rukh Khan’s fans were treated to three songs, Jawan, Pathan, and Dunki, which were recently completed in 2023.
Alongside the box office, Shah Rukh maintained a firm grip on the advertising sector.
According to Indian media, a recent analysis found a significant increase in the number of products endorsed by the actor on television. Khan was seen endorsing a remarkable 21 brands between January and July 2023, a significant increase of 24% over the same time in 2022 and an incredible leap of over 133% from 2021.
This trajectory represents not only a numeric expansion, but also the lasting appeal of the ‘King Khan’ in the advertising industry.
