California: The world famous Instagram app is testing a new feature that requires users to see ads while scrolling.
According to the details, this feature will force users to view full ads without scrolling.
In this case, the technology website “The Verge” reports that the administration of Instagram is testing a feature that will make it difficult for users to skip ads.
However, it is not yet clear whether Instagram is going to offer this feature permanently. According to reports, Instagram’s new Ad Break feature is being tested for beta users.
According to users, breaking ads appear when browsing the news feed or watching stories. This feature suddenly stops you from scrolling too much on the Instagram page and then a small notification pops up saying “Disconnected”.
You will need to scroll up or down to find ads during these ad breaks. Once you find the ad, a 6-second timer starts, where you have to watch the ad continuously without interruption.