Islamabad: Rifah Qadri, Head of Marketing and Communications at easypaisa, won Pakistan’s first ever ‘Dragon Master’ award in the Leader category in 2009. The award was given to Rifah for her pivotal role in shaping Pakistan’s marketing industry, demonstrating leadership, strategic vision and a deep commitment to excellence. This makes her the first Pakistani woman to receive the prestigious award. Easypaisa’s Savings Pocket campaign was also honored, winning a bronze award in the ‘Best Digital Campaign’ category at the Dragons of Pakistan. This esteemed recognition further strengthens easypaisa’s reputation for driving innovation and social impact through digital solutions. The ‘Dragons of Pakistan’ program is the local iteration of the renowned ‘Dragons of Asia’ awards, widely recognized as one of the most prestigious and respected marketing and advertising initiatives in the entire region. After its inaugural debut in the Pakistani market, the “Dragons of Pakistan” awards quickly established itself as the definitive platform to celebrate the country’s outstanding marketing and communication excellence. Expressing her excitement, Rifah Qadri said, “I am honored to receive the first ever ‘Dragon Master Award’ for the Leader of the Year at Dragons of Pakistan. This is more than just an accolade; is a celebration of the courage to challenge norms and do purposeful work. This recognition is a proud moment for me, easypaisa and Pakistan. My work reflects my commitment to making a meaningful difference in society and I believe in the power of marketing, creativity and technology to break down barriers and bring about real change. This award is not just a win for us, but a win for every woman who now feels more empowered to make informed decisions. Special thanks to my team and everyone who stood by me, without whom this would not have been possible.” Farhan Hassan, Head of Wallets at easypais shared his thoughts, “Winning the Dragons of Pakistan award is a monumental achievement for us. Our campaigns are more than just marketing initiatives; they are movements that spark important conversations and draw attention to often-overlooked issues. We are incredibly proud to see them on such a prestigious platform. This success compels us to continue to push the boundaries and explore new ways to positively impact the lives of Pakistanis.” As a champion of innovative technologies, easypaisa remains committed to supporting initiatives that foster innovation and collaboration. The company continues to play a key role in the development of Pakistan’s technology landscape by supporting events that drive growth and development. With over 45 million registered mobile accounts and counting, easypaisa continues to lead the way in digital financial services in Pakistan. The company remains dedicated to promoting financial inclusion and envisions a financially inclusive society through the power of collaboration and technology.
