Islamabad: TikTok announced the first TikTok Advertising Awards in the METAP region. The awards program is designed to celebrate the leading brands and agencies on TikTok for creative and high-performing campaigns, as well as to embrace the unique nature of TikTok and deliver a unique advertising experience.
The awards will highlight the most inspiring advertising campaigns that bring authenticity, creativity and joy to the platform while achieving groundbreaking results. The initiative aims to recognize the region’s outstanding talent and innovation.
The TikTok Advertising Awards are open to submissions from brands and organizations located in the METAP region, which includes Saudi Arabia, the UAE, Qatar, Egypt, Turkey, South Africa and Pakistan. The app has six main categories that cover different aspects of a successful TikTok campaign.
- It’s creative for me: Focus on ideas and strategies and assign brands and agencies to push creative boundaries and deliver effective results with TikTok-first campaigns.
- Community Core: Identifying best practices for creators and communities. It shows how creative campaign ideas can use a unique voice and content style.
- Bougie on a Budget: This category is for campaigns that make the most creative use of limited production budget and resources through paid and organic content for maximum impact.
- Please!: Tag campaigns that use voice as an entry point for creative ideas. There are different types of sounds, different uses of sounds, and different creative approaches to sounds on TikTok.
- Trendsetter: Rethink advertising with TikTok, show your innovation and bold impact ideas through measurable impact on the platform to use unique advertising products and interesting audiences.
- People’s Choice: Chosen by voting by the guests of the event. The top prize – The Greatest of All Time (G.O.A.T) – will be awarded to the best overall campaign that achieves the highest creativity, media goals and effectiveness. This award aims to recognize the TikTok community, creativity and campaigns aimed at encouraging happiness and creating cultural moments. All entries submitted in one of the six main categories are G.O.A.T. will be automatically considered for
Brands and agencies can find all program details and submit their entries at https://tiktok-ad-awards.evessiocloud.com/. The deadline for submissions is September 6, 2024, giving participants enough time to prepare and demonstrate their creativity, authenticity and impact. Winners will be announced in November.
