MILAN – Gucci creative director Sabato De Sarno kicked off Milan Fashion Week with a series of refined men’s tailoring, adding a twist to a somber color palette for his Kering brand aesthetic reset.
Models walked the sparse concrete runway in thick-soled moccasins, flaunting floor-length coats with long back slits, unbuttoned double-breasted jackets and trousers cut above the ankles.
Accessories included shiny Jackie handbags in burgundy, beige or pea green – often clutched with matching gloves – and chunky jewelery worn across the bare chest.
De Sarno’s second catwalk appearance comes as products from his debut collection, presented in September, begin to fill stores, marking the brand’s transition to a pared-down, sleek look, a departure from the flamboyant styles of previous designer Alessandro Michele.
Exhibition notes signed by the designer mentioned real life, irreverent glamor and simplicity.
De Sarna’s styles hit the red carpet earlier this week, including Taylor Swift’s shimmering floor-length bright green dress at the Golden Globes.
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The style refresh serves as the foundation of a turnaround effort overseen by longtime Kering executive Jean-Francois Palus, who has stepped in as Gucci’s chief executive.
Gucci’s trip marked the first of dozens of shows and events held in the Italian fashion capital until January 16, including big names such as Fendi, Dolce & Gabbana, Prada and Giorgio Armani.
It comes as the luxury industry faces slowing demand for high-end fashion due to rising living costs, with Burberry shares falling sharply on Friday after the British company, which is also undergoing a rebranding, cut its outlook for the second time in three years. months.
