BAHAWALPUR: Alternative Research Initiative (ARI) and its partner organization DOVE Foundation have called for a national strategy to address one of Pakistan’s most critical public health challenges: combustible smoking.
“This is not merely an issue of health but one that impacts our society, economy, and future generations,” said Arshad Ali Syed, project director of ARI. “We must learn from successful international examples like Sweden and adopt a comprehensive approach that includes innovative solutions and robust regulatory measures to help millions of Pakistanis live healthier, smoke-free lives.”
With more than 31 million tobacco users in the country, over half of whom are smokers, the severe health consequences of smoking are well-documented, leading to preventable illnesses such as cancer, cardiovascular diseases, and respiratory disorders.
ARI and DOVE Foundation emphasize the necessity of combining reduced-risk products, effective smoking cessation services, and forward-thinking legislation to combat the tobacco crisis and guide Pakistan toward a smoke-free future.
Research indicates that reduced-risk products can serve as a viable alternative for smokers who are unwilling or unable to quit traditional combustible cigarettes. Sweden is on the brink of becoming a smoke-free country, thanks in part to the widespread use of snus—a reduced-risk, smokeless tobacco product.
While not risk-free, products such as snus and other scientifically validated alternatives have shown potential in minimizing harm compared to combustible smoking. Introducing these alternatives as part of a comprehensive smoking reduction strategy could be a significant change for Pakistan.
This approach should be backed by the provision of effective, accessible, and affordable smoking cessation services. This includes counseling, behavioral therapy, and nicotine replacement therapies that can help smokers quit for good. Currently, such resources remain limited in Pakistan, particularly for those in rural and underserved communities. Scaling up cessation support will empower millions of smokers to make healthier choices.
ARI and DOVE Foundation believe the time for action is now. With concerted efforts from policymakers, public health advocates, and the community, Pakistan can pave the way for a healthier, smoke-free society.
