ISLAMABAD: The increasing use of artificial intelligence platforms among children in Pakistan is raising fresh concerns about online safety, according to new research released by Kaspersky, which points to a sharp rise in engagement with AI tools, social media and digital entertainment platforms.
The findings are based on anonymized data gathered through Kaspersky Safe Kids during January and February 2026. The study indicates that children in Pakistan are spending more time on AI-powered applications alongside gaming, communication, streaming and sports-related content.
According to the report, AI-related services made up nearly 25 percent of Google searches conducted by children, highlighting growing curiosity around artificial intelligence technologies. Frequently used platforms included ChatGPT, Google Gemini, Character.AI, Microsoft Copilot, Grok and DeepSeek.
Anna Larkina, web content analysis expert at Kaspersky, said children were adapting quickly to AI technologies and often using them more comfortably than adults. She said parents should remain involved in how children interact with digital tools and encourage responsible usage through guidance rather than strict limitations.
Social media and video platforms dominate screen time
The report showed that communication-focused searches ranked second among children’s online activities, largely driven by platforms such as Instagram, TikTok and Pinterest.
Video streaming services also remained highly popular. YouTube accounted for almost one-third of total app usage time among children in Pakistan, while WhatsApp and Instagram ranked among the most frequently used applications.
Music content led YouTube search trends, followed by cartoons, influencer content and sports-related videos connected to major international events.
Calls for stronger digital awareness
Kaspersky advised parents to maintain open communication with children regarding internet safety, digital behaviour and potential online risks. The company also recommended using parental control and monitoring tools to manage screen time and restrict inappropriate content.
The study comes as internet penetration and smartphone usage continue to grow across Pakistan, increasing discussions around cyber safety, digital literacy and children’s exposure to emerging technologies.
