Lahore: TCL, Pakistan’s No. 1 LED TV brand successfully hosted its first ever exclusive industry gathering in Wuhan, China. Bringing together key dealers, media representatives, and influencers from the Middle East & Africa region for the TCL Air Conference – “Air to Future, Sail to Success,”, this milestone event showcased TCL’s technological excellence, revolutionary air conditioning innovations, and the precision engineering of its cutting-edge Wuhan Intelligent Manufacturing Centre.
The event captivated attendees with an immersive exploration of TCL’s latest air conditioning technologies, including the renowned FreshIN 3.0 and TCL VoxIN series. Designed to meet the specific challenges of the Middle East & Africa regions, these products prioritize energy efficiency and user comfort, offering innovative solutions for high temperatures and health-conscious consumers. A total of 300 attendees, including prominent media representatives and business leaders, gathered to experience the exceptional capabilities of TCL’s air conditioning technology.
Commenting on the success of the event, Majid Khan Niazi, Director of Marketing for TCL Middle East and Africa, stated, “We were thrilled to welcome our partners and media to witness TCL’s air conditioning innovation firsthand. This event was not only an opportunity to showcase our advanced technologies but also to reaffirm our commitment to delivering smart, energy efficient solutions tailored to the MEA region.”
Product Innovation at the Core
The FreshIN 3.0 series stands out for its emphasis on health and indoor air quality, incorporating advanced QuadruPuri filtration to remove odors and purify the air. Its AI-driven algorithms ensure optimal temperature control while achieving up to 36% energy savings, earning an A+++ energy rating.
TCL VoxIN complements this with its AI voice control technology, featuring long-distance airflow, offline voice control, and AI-based energy management, providing reliable performance even in extreme climates. Together, these models underline TCL’s commitment to merging cutting-edge technology with user-centric design.
Intelligent Manufacturing Centre
During an exclusive tour of the Wuhan Intelligent Manufacturing Centre, attendees were given a behind-the-scenes look at TCL’s state-of-the-art production capabilities. The impressive vertical integration and advanced automation at the Intelligent Manufacturing Centre, with an annual production capacity of 6 million units, showcasing TCL’s industry leadership and dedication to quality excellence.
Market Impact and Future Vision
The innovations showcased at the event are set to transform the Middle East & Africa markets, particularly in regions with a high demand for energy-efficient and sustainable solutions. TCL’s FreshIN 3.0, TCL VoxIn and commercial AC’s series are expected to drive adoption across both residential and commercial sectors, contributing to a projected market share increase.
In line with its vision for sustainable growth, TCL’s leadership team emphasized plans to expand the brand’s presence and introduce more smart technologies tailored to the region’s needs.
The event underscored TCL’s dedication to addressing the specific needs of Middle East & Africa markets, including harsh climate conditions, health-conscious living, and energy efficiency. TCL’s focus on delivering customer-centric solutions aligns with its mission to enhance comfort, sustainability, and performance for homes and businesses worldwide.
