Islamabad: As 2024 draws to a close, the wait is finally over for music lovers nationwide—Spotify has unveiled Your Spotify Wrapped 2024, showcasing the sounds that defined the year both globally and in Pakistan. This year’s Wrapped data celebrates the artists, songs, and trends that made 2024 a record-breaking, culture-shaping, and fandom-inspiring year in music.
This year marks a significant milestone in Pakistan’s music scene as Talha Anjum emerges as the most-streamed local artist of 2024, dethroning Atif Aslam, who dominated the top spot for three consecutive years. Spotify Wrapped 2024 highlights the evolving diversity of the country’s music landscape, which has seen an impressive 54% increase in local music consumption over the past year. Joining Talha Anjum on top are rising sensation Umair in second place and the legendary Atif Aslam in third. The timeless “Shahenshah-e-Qawwali” Nusrat Fateh Ali Khan and the dynamic Talhah Yunus are the top five local artists in Pakistan. Other notable mentions among the most-streamed local artists include Abdul Hannan, AUR, Hasan Raheem, and Maanu, showcasing the vibrant talent in Pakistan’s music industry.
In terms of most streamed international artists in Pakistan, Arijit Singh continued his reign at the top followed by Pritam, Karan Aujla, Shubh and Sidhu Moose Wala making up the leading quintet on the list, with Talha Anjum, Umair and Atif Aslam also standing tall ranking on the sixth, ninth and tenth overall. Annural Khalid, the first woman artist to be featured on Spotify’s RADAR earlier this year, has emerged as Pakistan’s top female artist of the year 2024, solidifying her place as a trailblazer in the music industry.
Maanu and Annural Khalid’s melodic track “Jhol” was revealed as the most-streamed song by Pakistani artists, closely followed by Hasan Raheem, Umair and Talwiinder’s “Wishes” and AUR’s “Tu Hai Kahan”. These tracks not only reflect the vocal prowess and appeal of young, upcoming stars but also highlight the diverse and emotional narratives resonating with listeners nationwide. The rise of emerging talents like Aashir Wajahat, NAYEL and Nehaal Naseem for their song, “Sadqay”, and the consistent popularity of Abdul Hannan and Rovalio’s, “Bikhra” and “Iraaday”, further underscores the incredible growth of local music.
“Husn” by Anuv Jain was the most-streamed track in Pakistan by international artists with “Jhol” making it to the second spot, and Anuv Jain again taking another spot with “Jo Tum Mere Ho” at number three.
Among the top albums by Pakistan’s artists, Umair’s “ROCKSTAR WITHOUT A GUITAR” led the way, followed by Talha Anjum’s chart-topping “Open Letter”, and “Unforgettable” by Imran Khan – joining the ranks of timeless releases like Nusrat Fateh Ali Khan’s “Reformed” and Asim Azhar’s “BEMATLAB”. These albums echo a diverse mix of hip-hop, sufi, and pop music that has captivated fans across the nation.
Spotify’s most streamed playlists continue to showcase a blend of local and international hits. From Hot Hits Pakistan to Shaadi Hits, listeners explored a rich variety of genres, moods, and vibes, reflecting the evolving musical taste of the Pakistani audience. In 2024, hip-hop emerged as a defining trend in Pakistan, celebrated for its raw self-expression and cultural storytelling. Spotify’s recently relaunched A.S.L.I playlist, showcasing the best of Pakistani hip-hop, has driven an 80% surge in monthly listeners, reflecting the genre’s growing influence nationwide.
Eligible users can now explore their personalized 2024 Wrapped experience exclusively on the
Spotify mobile app (iOS and Android) and Desktop App. This year’s Wrapped offers exciting features, allowing listeners to explore their Top 100 Songs and Top 20 Artists. The personalized AI DJ enhances the experience with unique commentary alongside the music that shaped their year. Every individual Wrapped result can be shared effortlessly through popular messaging apps through Spotify’s social media integrations, with a new TikTok integration enabling easy sharing on TikTok timelines and Stories.
Check out the official 2024 Wrapped hub on Spotify’s For the Record blog for all the details on this year’s official Global Top Lists, brand campaign, user and creator experiences, and Global Listening Trends.
