LAHORE: SUMMAT, a contemporary fashion label led by creative director Summat Iqbal, formally entered Pakistan’s fashion market with a launch event held at Fuoco, Lahore, on December 19.
SUMMAT debut draws figures from fashion and creative sectors
The launch event brought together designers, stylists, artists, and members of the fashion and digital community. Attendees included Kamiar Rokhni, Mohsin Naveed Ranjha, Rehan Bashir, Fawad Khan, and Sadaf Fawad, along with models, curators, and other industry professionals.
Inaugural collections previewed
Guests were given a preview of SUMMAT’s first collections through curated displays and installation-style presentations. The setup allowed attendees to view garments closely and observe construction techniques and design details.
Design approach outlined by creative director
During the event, Summat Iqbal discussed the design process behind the collection, focusing on structure, craftsmanship, and form. He said the label’s work emphasizes construction and handcraft over seasonal trends.
Craftsmanship and design features highlighted
The collection featured sculptural silhouettes, detailed handwork, and a muted color palette that included light pastels and darker tones. According to the organizers, each piece required extended production time, resulting in limited-run or single-edition garments.
Following the launch, the brand’s studio has opened at 4-B, H Block, College Road, Gulberg, Lahore. The space will serve as a location where clients can view and engage with the brand’s designs directly.
Read related news here: https://greenpost.com.pk/entertainment/lifestyle/styleandfashion/
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