Islamabad: Cheezious, a leading fast-food chain and proud Pakistani brand, successfully conducted the Sheheryar Malik Tennis Tournament 2024-25 at the Sir Syed Cheezious Tennis Academy. The event concluded with great enthusiasm and impressive participation. The opening ceremony was inaugurated by Mr. Manzar Riaz, Executive Director of Cheezious, alongside Mr. Rashid Malik (Tamgha-e-Imtiaz), former Pakistan No.1 and Davis Cup player.

The tournament attracted over 50 entries across multiple categories, including U-14 Boys, U-12 Boys, U-12 Girls, U-10 Boys, U-10 Girls, U-8 Boys, and U-8 Girls. Players from various regions of the country participated, including those who have previously represented Pakistan internationally.

Zohaib Hasan, Head of Marketing at Cheezious, commented, “At Cheezious, we believe in empowering young talent through sports. The overwhelming response to the Sheheryar Malik Tennis Tournament reaffirms our commitment to fostering a vibrant sports culture in Pakistan. We are proud to support these young athletes and look forward to more such initiatives in the future.”

Despite being a local event, the tournament garnered a response comparable to a National Championship, reflecting the growing passion for tennis among young players. Winners and runners-up were awarded trophies and gift vouchers by Cheezious.