Islamabad – Sarsabz, a leading brand in the fertilizer industry under Fatima Fertilizers, has achieved outstanding success at the prestigious Pakistan Digital Awards. This year, Sarsabz was given three awards:
The best use of creative AI in content creation for Hi Kissan, the latest innovative mobile app for Sarsabz content – HSE app and the best web series for Sarsabz Kahani – Dahani.
This win at the Pakistan Digital Awards demonstrates Sarsabz’s commitment to using the latest technology and creative strategies to engage with Pakistan’s agricultural sector.
The Pakistan Digital Awards platform is dedicated to recognizing and honoring excellence in digital platforms and talent, exclusivity and neutrality. These awards shine a spotlight on websites, applications and developers that demonstrate the dynamic evolution of public, private and third sector organizations in commerce and communications.
The Salam Kissan Award for Best Creative Use of AI in Content Creation was presented against AI-powered digital communication by Sarsabz Fertilizer as part of the Salam Kissan Campaign 2023. The Hello Kissan campaign is a popular award-winning campaign that has won many international awards. and local praise. This pioneering initiative has set a new record in Pakistan’s agriculture by using advanced AI technology for its digital campaign. Sarsabz Fertilizers is the first in agriculture to use artificial intelligence in its digital communication strategy.
Awarded as the Best Innovative Mobile App, Sarsabz Connect – HSE app marks an important milestone in ensuring that health, safety and environment (HSE) standards remain at the forefront of agriculture. This transformative digital tool not only streamlines HSE protocols, but also promotes a culture of safety and responsibility within the organization. Through intuitive features such as real-time reporting, online training programs and a paperless environment, Sarsabz HSE software empowers employees at all levels to prioritize safety while increasing work efficiency.
Sarsabz Kahani, Pakistan’s first agribusiness web series platform presented by Fatima Fertilizers, showcases inspiring real-life stories that embody the values of hope and perseverance. The latest installment features Pakistani cricket sensation Shahnawaz Dahani from a farming family in Larkana, Sindh. Although modest, Dahani’s dedication and unerring efforts would make him successful in cricket, where he helped Multan Sultans win the championship in the sixth season of the Pakistan Super League (PSL).
Commenting on the triple win at PDA, Rabel Sadozai, Head of Sales and Marketing, Fatima Fertilizer, said, “We are very proud of our achievements at the Pakistan Digital Awards. This award is a testament to our innovative approach and commitment to excellence. We strive to continuously push the boundaries and setting new standards in the digital landscape.
