Islamabad: SAP has appointed Saquib Ahmad as Managing Director for Bahrain, in addition to his current role as Head of Operations in Iraq, Afghanistan and Pakistan. With nearly 25 years of experience in the regional IT and telecommunications industry, Ahmad will focus on supporting the digital transformation and AI capabilities of companies in the geographic area he oversees.
“The countries that Saquib Ahmad will cover represent an important growth market for SAP, especially in digital transformation, and we expect them to benefit from the enormous potential of Business AI,” said Ahmed AlFaifi, SAP’s senior vice president for the Middle East and Africa. . – The North, to which Ahmad will be directly subordinate. “With his deep knowledge of the region, strong IT background and proven leadership skills, I believe Saquib is the ideal person to lead the public and private sectors in implementing new technologies in a way that will deliver the fastest and most valuable benefits. ” .”
Prior to his promotion, Ahmad was the General Manager of SAP Pakistan, Afghanistan and Iraq in 2017, 2019 and March 2023. During this time, he significantly expanded SAP’s presence in three countries, exceeded growth targets and hired local talent to enable the digital transformation of customers in both the public and private sectors. Prior to joining SAP, Ahmad held leadership positions in Pakistan and the Middle East at several major technology companies, including Siemens, Nokia, Comptel and Oracle.
Commenting on his appointment, Ahmad said: “I look forward to expanding my mandate and expanding SAP’s presence in Bahrain, Iraq and Afghanistan, helping businesses here digitally transform and future-proof their operations. My focus will include expanding our partner ecosystem and helping equip young people with the skills needed in the digital economy. This role is very rewarding as it means I can play a direct role in ensuring this part of the world is at the forefront of technological development and supporting SAP’s goal to improve businesses and improve people’s lives.
Ahmad holds a Masters in Business Administration and a Bachelor of Engineering in Telecommunications and Electronics from Lahore University of Engineering and Technology and has received the Aizza-e-Sabqat Presidential Award for Academic Excellence from the President of Pakistan. He also completed the LEAP Business Administration & Management Program at INSEAD in France
