Mumbai: Bollywood actor Saif Ali Khan has once again become the centre of attention online, but this time it is not because of a film or a major award. His unusual reaction to a two-year supply of ghee on Kaun Banega Crorepati 18 has turned into one of the internet’s favourite celebrity moments.
Saif appeared on the quiz show alongside Akshay Kumar to promote their film Haiwaan. During the episode, host Amitabh Bachchan announced that answering the tenth question correctly would earn the contestants a two-year supply of Gowardhan Ghee.
Saif’s enthusiastic reaction immediately caught viewers’ attention. He appeared genuinely delighted by the prize, while Akshay Kumar laughed at his response. The moment quickly spread across social media, with users turning Saif’s excitement into memes and jokes.
The story gained another twist when Saif later appeared on The Great Indian Kapil Show with his wife Kareena Kapoor Khan. Addressing the viral discussion, the actor jokingly revealed that he had not yet received the promised ghee and added that his cheque had also not arrived.
The incident continued to generate online attention, with fans even launching a social media campaign and petition calling for Saif to receive his promised two-year supply.
The viral moment eventually developed into a marketing opportunity, with Gowardhan Ghee joining the conversation through a humorous collaboration featuring Saif. The episode demonstrates how an unscripted celebrity reaction can turn an ordinary product mention into a major social media talking point.
