LAHORE, October 12, 2026: Cheezious, a proudly Pakistani fast-food brand, has opened its first international outlet in Ilford, London, marking its entry into the United Kingdom and a significant milestone in its global expansion journey.
Founded as a single pizza outlet in Okara, Punjab, Cheezious has grown into one of Pakistan’s well-known fast-food brands, with more than 58 outlets across the country, including Islamabad, Lahore, Rawalpindi and Peshawar.
Located in one of London’s diverse communities, the new outlet brings Cheezious’ signature pizzas, fast-food offerings and distinctive Pakistani flavours to UK customers. The launch also introduces the brand’s popular Crown Crust Pizza to a new international audience.
Speaking on the occasion, Imran Ijaz, CEO of Cheezious, said the London opening was a proud moment for the company and a reflection of the brand’s growth from its Pakistani roots to the international market.
He added that London would serve as a gateway to the wider UK market, with plans to expand across the country and eventually take Cheezious to other parts of the world. The company aims to maintain the recipes, standards and brand identity that have contributed to its success in Pakistan.
Zohaib Hassan, Head of Marketing at Cheezious, said the company wanted the London outlet to become a welcoming destination for families, both for customers familiar with the brand from Pakistan and those experiencing it for the first time.
He highlighted the brand’s ambition to introduce Londoners to its signature food offerings alongside a high-quality customer service experience.
The opening of the Ilford outlet marks the beginning of a new chapter for Cheezious as it takes its Pakistani identity into international markets. The brand plans to build on its local heritage while adapting its operations to the expectations of UK consumers.
About Cheezious
Founded in Okara, Punjab, Cheezious has expanded from a single pizza outlet into a network of more than 58 outlets across Pakistan. The brand is known for its signature Crown Crust Pizza and a menu combining international fast-food favourites with Pakistani-inspired flavours. With its first international restaurant in London’s Ilford, Cheezious is beginning its expansion beyond Pakistan.
Media Contact:
Zohaib Hassan
Head of Marketing, Cheezious
