As the 2024 US presidential election nears, celebrities from pop icons to sports activities figures and tech billionaires are rallying in aid of either Kamala Harris or Donald Trump. The endorsements come from diverse backgrounds, spanning tune, sports, and commercial enterprise, adding affect to what’s shaping as much as be a excessive-stakes election. From Taylor Swift’s grassroots aid for Harris to Elon Musk’s economic backing for Trump, celeb have an effect on is permeating both campaigns. Music movie star Taylor Swift has encouraged Vice President Kamala Harris, bringing her titanic social media following into the political fold. After publicly helping Harris, Swift sparked the formation of “Swifties for Kamala,” a grassroots campaign mobilising young voters in swing states. The organization, led by lovers, has been web hosting events and growing social media content material, with one marketing campaign organiser noting they are on track to make 22 million direct voter contacts with the aid of Election Day. Swift’s influence is obvious, with an estimated 340,000 fans travelling a voter registration website thru her Instagram endorsement link within 24 hours. On the alternative give up of the spectrum, Elon Musk, CEO of Tesla and SpaceX, has emerged as a effective ally for Trump. Musk recommended Trump in July, following an assassination try on the previous president, and later pledged considerable economic support thru his America PAC. Musk’s PAC has funneled $75 million into Trump’s marketing campaign, investment voter mobilisation efforts in key battleground states like Pennsylvania, Michigan, and Arizona. Musk’s backing includes massive social media engagement as he joins Trump at the campaign trail, the use of his platform to propose for rules like free speech, gun rights, and steady borders. While Musk’s endorsement of Trump aligns with conservative values, it has also generated polarising responses, with a September poll displaying 13% of electorate felt extra captivated with Trump following Musk’s support, at the same time as 21% felt less so. Still, Musk’s influence as one of the world’s wealthiest people remains a tremendous aspect in Trump’s marketing campaign efforts. WWE icons Hulk Hogan and The Undertaker have also proven help for Trump, bringing their lengthy-standing wrestling personas into the political realm. In a latest viral TikTok video, Trump joined The Undertaker (Mark Calaway) and Kane (Glenn Jacobs) in a funny endorsement in which they rallied viewers to “pick out Trump, Kane, and The Undertaker over Harris, Bautista, and Walz.” The video played on Trump’s longstanding ties to WWE and his friendship with co-founder Vince McMahon, who has supported Trump at more than one marketing campaign events. Hogan, performing at Trump’s Madison Square Garden rally, doubled down on his support, bringing up Trump’s electricity and leadership. Known for his large-than-life personality, Hogan known as Trump the “only guy who can restore the united states,” even as The Undertaker highlighted the importance of status with Trump in opposition to Harris. In comparison to his WWE opposite numbers, wrestling legend Mick Foley advocated Harris, calling Trump a “dangerous conman” in a recent CNN interview. Known as Mankind, Cactus Jack, and Dude Love, Foley spoke about his disillusionment with Trump, whom he once considered as a “innocent conman.” Foley expressed admiration for Harris’s values, describing her as “effective” and “equipped,” and recommended her for what he sees as a hopeful destiny. Foley’s opposition to Trump reflects his choice to cope with what he calls the “worry-pushed” narrative Trump perpetuates. He believes Harris brings a fresh and positive perspective to American politics, which has resonated with innovative voters, specifically in his wrestling fanbase. Beyoncé walked on degree to roaring applause from an target audience of over 30,000, sharing her non-public motivations for supporting Harris. “I’m now not right here as a celeb. I’m not right here as a politician. I’m right here as a mother,” she stated, emphasising that “freedom is your God-given right, your human right.” Following her comments, she introduced Harris, who walked onstage to Beyoncé’s 2016 tune “Freedom.” The song, frequently cited as an anthem for empowerment, underscores Harris’s message as she campaigns on reproductive rights and social equity. Beyoncé’s aid gives Harris get admission to to a large audience, particularly among Black and more youthful voters.