Karachi: Bisconni’s premium biscuit range has been awarded the prestigious ‘Home Brand of the Year – Pakistan’ category title at the FMCG Asia Awards 2024 held in Singapore. Organized by Retail Asia, this award celebrates excellence in the fast-moving consumer goods (FMCG) sector across the continent, highlighting brands that have shown exceptional innovation, quality, and customer satisfaction.
Introduction of Bisconni’s Premium range is a momentous milestone for the company. This range has proved to be a critical move for the company’s growth and serving a consumer base that demands quality equivalent to imported products. The premium range has not only captured the hearts of biscuit lovers, but also disrupted the market ensuring that the brand remains relevant and appealing.
Speaking on this milestone, Muhammad Sabir Godil, Chief Operating Officer of Bisconni, remarked, “Bisconni premium range has effectively carved out a unique space in Pakistan’s competitive food industry, appealing to consumers who continue to spend on premium products as a form of self-care or indulgence. Bisconni has just not created a more diverse product portfolio that caters to different consumer segments, but also stabilized revenue streams during economic fluctuations. Winning the Home Brand of the Year – Pakistan award signifies that a brand has been recognized for its excellence and overall market presence within the home goods sector in Pakistan. We plan to continue to innovate and expand the product range based on consumer feedback and market trends”.
The recognition places Bisconni in a strong position to further expand its market share, not just within the region but also globally. With its innovative approach and commitment to excellence, Bisconni is poised to lead the charge in shaping the future of the biscuit industry.
With a portfolio of eight exceptional products, Bisconni Prime has set new standards in the premium biscuit category. Its superior taste, unique flavors, and uncompromising quality have not only captivated consumers but have also redefined market expectations, providing a high-quality alternative to imported brands.
