Lahore: Understanding the vital role remittances play in Pakistan’s economic well-being, especially during the holy month of Ramadan, ACE Money Transfer, a leading remittance provider based in Manchester, UK, and Bank AL Habib, one of Pakistan’s leading commercial banks. joined forces once more. This collaboration aims to incentivize overseas Pakistanis to send money home legally, while offering them a chance to win life-changing prizes.
Legal remittances contribute significantly to Pakistan’s foreign exchange reserves and aid economic growth and stability. Informal channels for sending money, on the other hand, can be unreliable and pose security risks. Remittances are a vital lifeline for Pakistan’s economy and by incentivizing legal transfers through such meaningful rewards during Ramadan, ACE Money Transfer and Bank AL Habib play a key role in supporting national development and ensuring the well-being of countless families.
This year’s Ramadan campaign by ACE Money Transfer and Bank AL Habib aims to capitalize on the traditional increase in remittances while promoting responsible financial practices. By sending money home via ACE Money Transfer to any Bank AL Habib account or withdrawing cash from one of the more than 1,100 Bank AL Habib branches, Pakistani expats enter a series of lucky draws. The main prize? Two lucky winners will receive PKR 10 million each. Apart from this, a number of Umrah packages are also offered to enable the winners to undertake the holy pilgrimage during the holy month.
Mr. Rashid Ashraf, CEO of ACE Money Transfer, said: “This joint effort goes beyond mere transactions. It recognizes the deep significance of Ramadan, a time for spiritual reflection, generosity and strengthening family bonds. We at ACE Money Transfer are proud to revive our long-standing partnership with Bank AL Habib to offer incredible opportunities to overseas Pakistanis while contributing to the economic well-being of Pakistan.
Mr. Aun Ali, Group Director – Business Bank AL Habib said that we are excited to announce the launch of a media campaign in collaboration with ACE Money Transfer during the holy month of Ramadan. The campaign demonstrates our commitment to building a meaningful relationship with our customers and encouraging them to use legal channels to send remittances to Pakistan.
