RAWALPINDI, November 4, 2026 — Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS-AAUR), in collaboration with the Directorate of Agriculture Extension Rawalpindi, has launched the Wheat Campaign 2026–27 for the Pothohar region to promote modern farming techniques, raise awareness among farmers and improve wheat productivity.
The campaign was formally inaugurated by PMAS-AAUR Vice Chancellor Prof. Dr. Qamar uz Zaman, who presided over the inaugural ceremony.
Addressing participants, the vice chancellor emphasised the importance of involving university students in agricultural outreach activities. He said students could play a significant role in educating farmers, participating in field-level extension programmes and encouraging the adoption of modern and improved wheat production practices.
He urged students to engage with farming communities and use their academic knowledge and skills to support agricultural development and enhance crop productivity.
Dean of the Faculty of Agriculture Prof. Dr. M. Azam Khan highlighted the need for close coordination between the university and the Agriculture Extension Department to ensure the effective implementation of the campaign and wider dissemination of modern farming technologies.
Director Agriculture Extension Rawalpindi Shahid Iftikhar Bukhari briefed participants on the campaign’s objectives, planned activities and implementation strategy. He emphasised engaging farmers and providing timely guidance on modern wheat production techniques.
Under the initiative, PMAS-AAUR and the Agriculture Extension Department will jointly organise awareness and outreach activities across the Pothohar region. Farmers will receive technical guidance throughout the 2026–27 wheat-growing season to encourage improved cultivation practices.
The inaugural event concluded with an awareness walk highlighting the importance of adopting modern wheat production methods to strengthen agricultural productivity in the region.
