Karachi : Pak Suzuki Motor Company Limited organized its annual beach cleaning campaign at Seaview Clifton, as part of Suzuki Motor Corporation’s global “Clean-Up the World” initiative, reinforcing its ongoing focus on environmental awareness and community engagement.
The campaign, which Pak Suzuki has conducted regularly since 2012, aims to promote responsible waste disposal and environmental stewardship while highlighting the importance of protecting coastal ecosystems and marine life.
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This year’s activity marked an expansion of the initiative, with the campaign being conducted at a broader city level for the first time. Students and faculty members from various schools and educational institutions were invited to participate, with the objective of fostering environmental responsibility among younger generations and strengthening awareness at the community level.
The clean-up drive saw participation from Pak Suzuki employees, dealers, suppliers, business associates, and their families, reflecting collective involvement from across the company’s stakeholder network. Educational institutions also contributed to the effort, adding to the scale and reach of the campaign.
Pak Suzuki collaborated with the National Incubation Center at NED University of Engineering and Technology to involve Trashit, a local environmental sustainability startup. Under this partnership, waste collected during the campaign will be recycled and converted into reusable materials for product manufacturing, supporting circular economy practices and responsible waste management.
Company representatives said collaborative initiatives involving communities, educational institutions, and innovation platforms are essential for addressing environmental challenges and promoting sustainable practices. Pak Suzuki said it plans to continue similar activities as part of its long-term commitment to environmental protection and sustainability in Pakistan.
