Islamabad, December 18, 2025 — TikTok has introduced a self-serve advertising platform in Pakistan, allowing small and medium-sized businesses to create, manage, and optimize advertising campaigns directly on the app.
The new tool, TikTok For Business Ads Manager, is designed to provide businesses with a simplified way to reach audiences, manage budgets, and measure performance without requiring specialist advertising expertise.
TikTok expands advertising access for small businesses
According to the company, the self-serve Ads Manager enables businesses of varying sizes to launch digital campaigns using an interface that supports campaign creation, budget control, and performance tracking. The rollout is aimed at expanding access to advertising tools for local entrepreneurs, startups, and growing brands across Pakistan.
TikTok builds on earlier small business initiatives
The launch follows earlier TikTok initiatives in Pakistan focused on supporting small businesses, including training programmes and masterclasses designed to improve digital marketing skills and content creation on the platform.
Advertising tools and campaign management features
TikTok said businesses can use the Ads Manager to create campaigns using built-in creative tools, apply audience targeting, and adjust spending based on performance. The platform allows advertisers to set flexible budgets and modify campaigns in real time.
Global user data shared by the company indicates that many users discover new products and brands through advertisements on the platform, reflecting changing consumer behaviour in digital commerce and content-driven discovery.
Company comments on the Pakistan rollout
Commenting on the launch, Baris Aldanmaz, Head of Global Business Solutions for Türkiye, Central and Southern Asia at TikTok, said the company aims to provide Pakistani businesses with accessible advertising solutions to help them connect with audiences and share their brand stories on the platform.
Read related news here: https://greenpost.com.pk/business/
