Social media influencers’ incredible earnings often surprise people, but the truth behind this model, who earns over 3 million PKR a month, will leave you even more amazed.
Have you heard of the 25-year-old beauty with pink hair who has over 300,000 followers on Instagram and earns more than 10,000 Euros monthly (around 3 million PKR)? Among many influencers, this model has carved a unique identity, but very few know the truth—this beauty has no real-world existence.
Yes, this pink-haired beauty is actually a highly skilled virtual model. Her creation has posed a potential threat to real-world social media influencers. This AI model is named “Etana” and was created by Ruben Cruz, founder of ‘The Clueless’ agency. The AI influencer looks remarkably lifelike and is setting new trends in the influencer world.
Ruben Cruz explained that his idea of creating an AI model arose from the failure of real influencers to promote products effectively and their attitude problems. Unlike real influencers, Etana’s daily life is designed by a team of designers and AI experts, who use tools like Photoshop to create her daily activities in photos and videos.
The surprising part is that many people are still unaware of Etana’s true nature, and even several celebrities have sent private messages to her.
