As the 2024 U.S. Presidential election methods, social media has come to be an indispensable pressure within the marketing campaign landscape. The dynamic shift from traditional campaigning methods to digital platforms has reshaped how applicants speak with citizens, present their platforms, and have interaction in political discourse.
With former President Donald Trump and Kamala Harris searching for election as first girl president of US, understanding the impact of social media on their campaigns and the voters is crucial. Evolution of campaigning in virtual age Gone are the days whilst political candidates relied entirely on handshakes, rallies, and door-to-door canvassing.
Social media has revolutionized the way political campaigns are carried out, imparting a platform for candidates to reach millions of electorate without delay. This shift has increased over the last decade, with platforms like Twitter, Facebook, Instagram, and TikTok gambling pivotal roles in shaping public perception and voter behaviour.
Dr. Amy Becker, a Loyola Communications Professor specialising in political entertainment and public opinion, emphasizes the developing importance of social media in current elections. “I suppose the election is of introduced significance given current threats to democracy and growing mistrust of politicians and the media.
We are seeing a actual desire among democratic norms and autocracy around the globe,” Dr. Becker notes. Social media’s have an effect on extends past mere data dissemination. It has become a effective device for mobilization, fundraising, and voter engagement. Candidates use social media to extend their messages, have interaction with supporters, and counteract their combatants’ narratives.
