TikTok, the ultimate short video destination, has announced its first partnership with Coke Studio as the Official Entertainment Partner for Season 15.
Coke Studio Pakistan is at the forefront of music innovation, bringing together emerging and successful artists to create unforgettable musical experiences. With billions of viewers worldwide, Coke Studios has established itself as a cultural phenomenon, transcending boundaries and genres.
Through this partnership, TikTok becomes the official entertainment partner of Coke Studio Season 15, leveraging the power of both brands to re-engage audiences with music, lifestyle and entertainment content. TikTok will provide exclusive behind-the-scenes footage, artist interviews and unique content experiences, amplifying the magic of Coke Studio to a global audience.
Commenting on the partnership, Saif Mujahid, Head, Content Operations & Marketing – Pakistan said, “We are delighted to partner with Coke Studio, a leading platform that shares our commitment to creative and cultural exchange. Together, we aim to set new trends in entertainment , music and stories, use the power of their stories to inspire and unite communities around the world.
“Cox Studios has always been a platform to celebrate musical diversity and push boundaries,” he said. “This partnership with TikTok allows us to continue the journey and build on that legacy. We are proud that Coke Studio has become a vessel to showcase and celebrate Pakistani culture, stories and talent. Pakistani magic,” he said. and bring Coke Studio to a wider audience.
Note that TikTok and Coke Studio have come together to create unforgettable moments and inspire a new era of entertainment for audiences around the world.